Frame Denim Finds Its Shirt
Style.com | February 2014
Label: Frame Denim, designed by Jens Grede and Erik Torstensson
Need to know: Frame Denim cocreators Jens Grede and Erik Torstensson are on a first- name basis with their ideal wearer: Karlie (Kloss), Daria (Werbowy), and Lara (Stone). After all, the duo—the same creative masterminds behind Saturday Group—spend much of their time on set, directing said catwalkers. That is, confessed Torstensson, how Frame got started back in 2012. It was only natural that, surrounded by models, stylists, and editors, the two should design with these women in mind.
Debuting for Fall ’14 is the Frame Shirt, the all-new shirt category and next step in Frame’s goal of global fashion recognition. “We look at Frame through the eyes of a fashion brand rather than a denim brand,” Torstensson told Style.com. The all-black presentation marked the return of the label’s greatest distressed, coated, and vintage-wash hits. (No need to worry: The full range includes thoroughly modern skinny and high straight styles in gray, white, and navy.) But it’s the array of silk bombers, high-low tank tops, and tuxedo shirts that the pair expect to cause the biggest stir. And frankly, we agree.
They say: Pointing to a signature pair of slashed skinny jeans, Torstensson offered, “In the beginning, I thought it was too much. But a lot of really cool girls like it.”
Where to find it: Net-a-porter.com, Barneys New York, Revolve Clothing, Nordstrom, and shopbop.com.