In 2014, Michael Kors decided to move its e-commerce site in-house after years of working with a third party vendor. With the goal of inspiring customers to make more purchases, Michael Kors recruited Sophia J. Gonzalez to write product descriptions in the brand voice for the site.
Kors Studded Wool-Blend Beanie
Studded with “KORS” lettering, this wool-blend beanie is the chicest way to keep warm during the winter season. Wear it with everything from graphic shirts to sweaters.
Viera Embellished Leather Ankle Boot
Shimmer and shine with the Viera: an ankle boot designed to make a statement. This party-ready pair is embellished with light-catching crystals in a rose motif and set on a soaring stiletto heel. Evoke a lavish mood by wearing yours with a sequined slip dress.
Embellished Tiered Lace Skirt
Crafted from tiers of scalloped lace, this Art Deco-inspired skirt is embellished with sparkling crystals and metallic threads that catch the light with each step. Wear it to parties with heels and a bold lip.
Embellished Leather Belt Bag
On trend and undeniably cool, this belt bag is designed for the modern girl on the go. Punctuated with gleaming hardware and “KORS” lettering, it’s crafted from leather with two zip pockets to stash smaller essentials. Adjust the strap to fit around your waist or sling it over your shoulder to carry it cross-body.