Race to the Red Carpet
Tommy Hilfiger | Spring 2025
Tommy Hilfiger has long championed “F.A.M.E.S.”, Fashion, Art, Music, Entertainment and Sports, as a way to connect with fans and cultures around the world. The Met Gala brings those worlds together in one unforgettable night, where under the global spotlight, today’s cultural icons shape tomorrow’s fashion history.
Fro the 2025 Met Gala, Tommy Hilfiger brand ambassador Damson Idris made his grand arrival pulling up in a Tommy-branded APXGP race car in a moment where adrenaline meets high fashion. Damson’s debut Met Gala appearance marks another standout moment where he embodies the brand’s authentic energy and style as part of the Tommy family.
Content strategy
Tommy Hilfiger’s 2025 Met Gala campaign centers on the concept of The Tommy Signature, a celebration of the brand’s legacy of being bold, innovate and unexpected.
Elevated and dynamic storytelling highlighted the intricate details and craftsmanship of the custom looks, showcasing their luxurious exclusivity while staying true to the brand’s accessible spirit.
Tommy Stories Feature
Sophia J. Gonzalez partnered with the Sr. Art Director on the redesign of the Tommy Stories Met Gala page in a further effort to ensure engaging storytelling-driven content. Gonzalez wrote the feature for Tommy.com, which was updated with exclusive content before and after the Met Gala in order to create buzz and excitement both leading up to and following the event.
Tommy at the met
Go behind the scenes of fashion’s biggest night, with words by Sophia J. Gonzalez
Branded Email
To further promote Tommy Hilfiger, Gonzalez and the rest of the team created a dedicated email that engages in the cultural conversation and positions the brand at the center of the 2025 Met Gala. For timeliness, the email deployed the morning after the event.
